Friday Night Lucha

Thrillist’s “Getting Weird” series was all about exploring fun experiences in various subcultures.  I was tasked with coming up with the creative direction for Lucha video for the San Diego / Tijuana. The main focus of the narrative was that Lucha was “a comic book come to life,” so we focused on illustrating the colorful cast of characters and personas as they would have appeared on the page.

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